Generative Partnership® Training
Work Smarter Not Harder
Workshops, keynotes & social e-courses that are pracademic, whimsical, transformative and thoroughly modern, at the forefront of what organizations need today.
The Generative Partnership® approach can move you from a leader-centric culture to a partner-centric one. Developed by Dr. Marc Hurwitz and Samantha Hurwitz.
“FlipU has helped us shift the organizational culture and given us tools and language to deepen our learning in our day-to-day work. Thank you, Samantha and Marc, for your wonderful program!”
–TRISH BARBATO, President & CEO, Arthritis Society (Canada)
“FliP U’s Leadership/Followership program was just what we needed. We trained all200+ staff. The training helped us build culture, skills and engagement. After the training, our employee net promoter score went from 13 to 41, 71% of employees reported they were applying new leadership skills weekly or daily and 75% reported they were applying new followship skills weekly or daily”
–JULIE NEWMAN, Director of Talent Management & Engagement, Carizon Family and Community Services (Canada)
“From my position as CEO, I believe that we now have a common model and language for leadership that was missing prior to our journey with Flip U. Our organization has benefited tremendously from having staff complete this training and we fully intend to continue to our relationship with Flip U. I am a rusted-on Flip U fan.”
-JEFF SCOBIE, Chief Executive Officer, Macarthur Disability Services (Australia)
Our best-selling programs
Leadership
& Followership
We are on a mission to bring leadership thinking into the 21st century. Our radically different approach recognizes that all of us lead and all of us follow. This empowering perspective enables produtive collaboration and shared accountability.
Neuroscience
& Performance
Our brains are a 3-pound powerhouse with outsized impact and upsized potential. We’ll show you how to organize meetings for maximum effectiveness, overcome resistance points, get your message out, your ideas accepted, and your perspective valued.
Creative
Problem Solving
Innovation is a state of mind. Learn how to put your mind - and the minds around you - in that state. We’ll show you the brain hacks that generate more, better creative thinking and problem solving in yourself and your teams.
TECHNICAL SKILLS ARE IMPORTANT, BUT PERISHABLE.
Durable Skills – collaboration, decision making, persuasion, resilience, creativity, question asking – last a lifetime.
Our Partners & Clients
Associations
Association for Talent Development
Canadian Association of Career Educators & Employers
Canadian Society of Association Executives
Canadian Society of Training and Development
Chartered Professional Accountants Canada
CPA Alberta
CPA Ontario
CPA BC
CPA Newfoundland
CPA Bermuda
CPA Manitoba
CPA Nova Scotia
CPA New Brunswick
CPA PEI
Global Project Management Institute
Human Resources Professionals Association
Independent Accountants’ Investment Counsel
Institute for Performance and Learning
Institute of Public Administration of Canada
International Leadership Association
Lean In Canada
Network for Change and Continuous Innovation
Primex
Project Management Institute
Society of Human Resources Management
Strategic Capabilities Network
Westwood Spice CEO Network
Governments
Canadian Food Inspection Agency
City of Edmonton
City of Toronto
Conference Board of Canada
Government of the Cayman Islands
Ontario Public Service Cabinet Office
Region of Halton
Region of Peel
Region of Waterloo
Region of York
U.S. Treasury Executive Institute
U.S. Department of Defence
U.S. Military
Conferences
LiftOff Waterloo Region Business Accelerator and Incubator
One Eleven
Incubators & Accelerators
Africa’s Creativity Conference, South Africa
Change: The Future of Leadership, Iceland
Educators Creativity Conference, South Africa
Global Followership Conference
Microsoft’s Worldwide Partners Conference
Mindcamp Creativity Conference, Canada
Mindcamp Creativity Conference, Chile
Corporations
ADP
Aecon
Apotex
Butterfield Bank
Canopy Growth
Desire 2 Learn
Microsoft
Nav Canada
ReMax
Smart Employee Benefits
Schlegel Villages
Tailor Leibow LLP
Tim Hortons
Welch LLP
CPD Formula
Learn Formula
UltimQuest
FourSight Online
Universities
Campus Living Centres
Christopher Newport University
Rotman Executive Alumni
Rotman Leadership Speaker Series
Schulich School of Business
University of Delaware
University of Toronto
University of Waterloo
University of Wilfrid Laurier
Not-for-profits
Abundance Canada
Arthritis Society
The Food Bank
Carizon
Growing Potential
Hamilton Health Sciences
Leadership Waterloo Region
Macarthur Disability Services
Mennonite Economic Development Associates
New South Wales Users & AIDS Association
Perimeter Institute
Physical Disability Council of NSW
The Literacy Group
University Health Network
YMCA Canada