Can you imagine a choreographer training only one dancer to lead while his or her partner sits in the lobby staring at the wall? Unthinkable? Yet this happens all the time within organizations. Half the partnership is missing!

Leadership is Half the Story: A Fresh Look at Followership, Leadership and Collaboration (University of Toronto Press, Rotman-UTP Publishing) is a category-busting book that "practically glows with energy and vision" (Marshall Goldsmith, bestselling author and top ranked executive coach).

Leadership is Half the Story seamlessly integrates leadership and followership for more productive, healthier collaborations. This research-backed, field-tested book offers a host of new ideas and practical advice for everyone in an organization.

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About the authors




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Dr. Marc Hurwitz, PhD MBA MSc MSc CMC
Marc is Chief Insight Officer of FliP University and Co-Author of the book, Leadership is Half the Story. He teaches entrepreneurship, leadership and followership in Engineering at the University of Waterloo. He has many years corporate and entrepreneurial experience in a myriad of diverse roles: marketing, HR, actuarial and IT. And, though as a kid, he dreamed of being a theoretical physicist or one of the Beatles, his path in life keeps pulling him back to his love of learning and teaching.To ensure he never becomes a woolly-headed academic, Marc also acts and directs community theatre, is a poet, and an avid pinball player.

Samantha Hurwitz, CPA
Samantha is Chief Encouragement Officer of FliP University and Co-Author of the book, Leadership is Half the Story. She has 25 years corporate, executive and entrepreneurial experience including Controller of a $7 billion organization, an IT Executive with a $50 million project portfolio, Chair of a global talent management program, and heaps of other projects. Now Samantha works with organizations around the globe to develop today’s essential workplace competencies: Followership, leadership, innovation & Partnership skills. She enjoys helping people have those “aha” and “ahhh” moments.

Blogs & Other Resources


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The F-word that's shaking up leadership development (and making millenials smile)

​We continue to throw billions at leadership development, despite evidence that the returns simply aren't there. How come we aren't realizing the value?

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The employment contract – it’s more than what’s on paper

​Being the Director of Connecting the Dots at FliP U means thinking about leadership and followership a lot, and how these skills can help people at work:  yourself; your co-workers; your boss; or even a project team...

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Have you checked out the Followership Wikipedia page?

​Our very own Joan Owen has been busy developing a Followership Wikipedia page that features the work of FliP U’s Hurwitz & Hurwitz. The page shares different viewpoints from the followership field. 

VIEW HERE
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An Interview With Marc Hurwitz, Co-Founder of FliP U

​Being the Director of Connecting the Dots at FliP U means thinking about leadership and followership a lot, and how these skills can help people at work:  yourself; your co-workers; your boss; or even a project team...

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'Breaking Bad Toronto': The Power and Contagion of Positive Psychology

Recently Marc and I were having a meeting in our home office and BANG! Seconds later the fire alarm sounded. Marc walked all the way down the stairs to the...

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Online learning is in crisis - are you ready to face some truths?

Online learning was a massive paradigm shift that allowed company training budgets to stretch much further than they ever had before...

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I haven't got time for you to transform me!

"Transformational leadership occurs when one or more persons engage with others in such a way that leaders and followers raise one another to higher levels of...

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The F-Word we should all do more of!

In 1528, Baldassare Castiglione published a how-to book on being a follower (courtier) in Renaissance Italy, The Book of the Courtier. His book...

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Conflaboration: The five causes and what to do about it

Conflaboration Noun 1. the act or process of people coming together with the intention to collaborate, but it's all talk and no action. Collaboartion is the life-blood of today's...

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You are never too full for appreciation

For many years, recognition has been considered a key component of employee morale and motivation. Managers were trained to recognize their staff's achievements and milestones...

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Seven surprising things that could get your fired, and what to do about it

​We continue to throw billions at leadership development, despite evidence that the returns simply aren't there. How come we aren't realizing the value?

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Coaching for Followership

We had lunch the other day with our good friend Tracey and heard all about her experience volunteering for the Pan Am Games. With her background as a news reporter...

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